So... I have some ideas that I'm interested in pursuing for this project. I want my creative output to revolve around the 'don't signs' within the museum. These are:
- DON'T run, push other people or play in the museum.
- DON'T touch pictures: fingers and fingernails scratch varnish and paint.
- DON'T touch picture frames: fingers dislodge fragile gilding and very old wood.
- DON'T touch furniture and sculpture: oils from your fingers stain wood and stone and etch your fingerprints into metals.
- DON'T enter the museum with crayons or pencils.
- DON'T open furniture drawers, lift tops, or sit on chairs and tables.
Classen, c. (Ed.). (n.d.) Touch in the Museum. The book of touch. Retrieved from http://faculty.utep.edu/portals/1649/3390HS/Classen%202005%20Touch%20in%20the%20Museum.pdf
- DON'T run, push other people or play in the museum:
Have an interactive wall panel which through the pressure of someone being pushed into it, reacts in some beautiful way which attracts people to look at it. A form of advertisement, potentially advertising lights? Just as an initial concept. Could potentially advertise a lighting company which specialises in lighting and sound for concerts and other big venue type events. Also a type of sound could come from the panel. Changing depending on the pressure presented when someone is pushed into it. This could be succeeded through the use of pressure buttons, which under a certain amount of weight, sets off the sound and/or imaging/lights.
- DON'T touch pictures: fingers and fingernails scratch varnish and paint:
- DON'T touch picture frames: fingers dislodge fragile gilding and very old wood.
A varnished piece of wood which has many types of unvarnished and aged pieces of wood covering it. Hundreds of layers cover the 'nicer' varnished piece. On the varnished piece shows an advertisement of a varnishing company or a type of wood producing company (Parapine?). You as the viewer are needed to scratch the pieces of unvarnished wood and strips of paint to reveal the varnished advertisement underneath.
- DON'T touch furniture and sculpture: oils from your fingers stain wood and stone and etch your fingerprints into metals:
Potentially produce a type of product which reacts to the oils on peoples fingers so slowly create the advertisement of a company. Possibly the police force? Forensics? Giving a visual aid which helps put the police out there. As a way of showing how much evidence we leave behind.
- DON'T touch pictures: fingers and fingernails scratch varnish and paint.
Another idea for this rule is to create an interactive advertisement which advertises exhibitions or even paint companies. I will look into the art movement called pointillism which through the use of dots of paint produces a picture. I famous artist from that era is George Seurat and his most famous painting 'A Sunday Afternoon on the Island of La Grande Jatte', 1886. The paint pockets will work like bubble wrap but all shapes and sizes. The pockets will be opaque so that the image which will be produced by popping the products won't be known until at least majority of the pockets are popped. This will create interaction from the consumer or viewer as well as opening up the opportunity to reach people who would not necessarily look into that company or visit the exhibition.
Thursday, 22 August 2013
Change
After reflecting on my last project I have decided to change my approach to this assignment. I will be focusing my research into the 'don't touch' signs that are displayed throughout various museums. Instead of focussing on atmospherics within marketing I want to look into the advertising side of things. I want to pull my interest of museums and try and mould it with my design and marketing.
Monday, 12 August 2013
Reflection
I would like to look into barriers within the museum so that I would not need to use physical barriers to create no touching zones.
I would also like to look into the rules of the museum. Looking into touching as a norm within museums and shops and creating a link between them.
I would also like to look into the rules of the museum. Looking into touching as a norm within museums and shops and creating a link between them.
Visual Idea
So the top image shows pieces of clothing behind class casing. The jewellery is in an out of reach space so that it can be looked at but not touched. The last shows shoes which are behind a barrier to enforce no touching.
From the research I have done I would like to look into creating a high-end fashion store which focussed its displays in the style of a museum. Using museum techniques and aesthetics to reduce touching within retail stores. This would be more aimed at higher class shops as it would be more realistic for this to be implicated into those style of stores.
Museum rules
In reference to my earlier post:
At the beginning of Classen's book there is a quote by Getty Museum (2004) stating rules of the museum:
These rules came about when museums went public. The public included everyone from lower to upper class. The upper class saw it as disgusting to see the 'filthy commoners' touch all the artefacts as well as risking theft of the pieces. The lower class would, as seen in the eyes of the upper class, run around and touching everything with their dirty hands. They would push and shove each other. Because of these actions those from the higher class started on the creation of these rules. To the point where they are today as shown in this extract written in 2004.
At the beginning of Classen's book there is a quote by Getty Museum (2004) stating rules of the museum:
-
DON’T run, push other people,
or play in the museum.
-
DON’T touch pictures: Fingers
and fingernails scratch varnish and paint.
-
DON’T touch picture frame:
Fingers dislodge fragile gilding and very old wood.
-
DON’T touch furniture and
sculpture: Oils from your fingers stain wood and stone and etch your
fingerprints into metals.
-
DON’T enter the museum with
crayons or pencils
-
If in a wheelchair, be careful
that your foot-rest doesn’t bump into furniture or walls.
These rules came about when museums went public. The public included everyone from lower to upper class. The upper class saw it as disgusting to see the 'filthy commoners' touch all the artefacts as well as risking theft of the pieces. The lower class would, as seen in the eyes of the upper class, run around and touching everything with their dirty hands. They would push and shove each other. Because of these actions those from the higher class started on the creation of these rules. To the point where they are today as shown in this extract written in 2004.
News
Stuff. (2013). Tourist
breaks finger off 600 year old statue. Retrieved from www.stuff.co.nz
An up to date
article on an incident where a visitor touched a statue in a museum, resulting
in the visitor damaging the statue. This proves my theory of the not touching
within retail stores because you can’t steal something within a store without
touching it.
-
The tourist allegedly broke off
the left pinky finger of the statue while attempting to measure it.
-
The statue, which is thought to
depict the Virgin Mary, dates from either the 14th or 15th
century. It is part of a work titled ‘Annunciazone,’ located at Florence’s
Museo dell’Opera del Duomo, which contains a significant collection of
sculptural artwork dating from the renaissance and medieval periods.
-
Tim Verdun, director of the
museum, has been quoted as saying that “in a globalized world like ours, the
fundamental rules for visiting a museum have been forgotten, that is: Do not
touch the works.” This quote relates well
to my idea of introducing no touching to retail stores.
This works along side the idea of no touching in museums. Showing just how important it is to not touch within the museums not just due to the risk of theft but also to the conservation of the artefacts. The statue mentioned is 600 years old. It is part of our history, hence why it made big news when discovered that someone broke a piece off. This is part of our history which is important to people. This links into shoplifting how through touch people can not only damage the product but also steal it.
Museums
I feel that the museum plays a big part in what I want to later design for the exhibition. Therefore further research is needed. Below are the main sources I found when researching into museums and the idea of touch within them.
These chapters have helped give me a better all-round understanding of museums. Something that I find very important. I think that the more information and knowledge I have on the subject the more refined my end project will become.
Judith Mastai (2007). “There is no such thing as a
visitor”. In Griselda Pollock and Joyce Zemans (Eds.), Museums after modernism. (173-177) United Kingdom: Blackwell
Publishing Ltd
This looks into
how the focus of museums has shifted to the customer due to financial support
from the government has been reduced. Looks into how the museum staff look into
the way visitors walk through the exhibits how they ‘make their path’.
Pollock, G (2007). Un-framing the Modern: Critical
Space/Public Possibility. In G. Pollock and J. Zemans (Eds.), Museums after modernism. (173-177)
United Kingdom: Blackwell Publishing Ltd
This chapter
from the book focusses on the museum and how the architectural factors of
museums are changing. Portraying how not only has the art transformed and
modernised but the buildings have also. This also links in to the way art is
exhibited. It’s no longer in a cabinet. There is a new essence to museums that
wasn’t there when ‘no touching’ was first introduced within public museums.
These chapters have helped give me a better all-round understanding of museums. Something that I find very important. I think that the more information and knowledge I have on the subject the more refined my end project will become.
Shoplifting
I have done some research on shoplifting. Below are two articles which will help further my knowledge specifically in shoplifting. The first is data based in the US focussing on adolescent shoplifting. The second looks into New Zealand, focussing on data on shoplifting along with actions made to reduce shoplifting within New Zealand.
Cox, D, Cox, A D, and Moschis, G P. (1990) when
consumer behaviour goes bad: An investigation of adolescent shoplifting. Journal of Consumer Research 17(2). p. 149-159. Retrieved from www.jstor.org
Evans, D (n.d.). Fighting Back. NZRetail. p.16-20
What I'm looking into.
I like the idea of merging retail stores and museums so as to reduce shoplifting.
I want to use the physical and social barriers so as to persuade consumers not to touch the items within the store. Without touch there is a much lower risk in shoplifting.
I want to use the physical and social barriers so as to persuade consumers not to touch the items within the store. Without touch there is a much lower risk in shoplifting.
Thursday, 8 August 2013
Research - Museums
As it turns out, my research into museums in reference to touching has linked adequately to my major and minor.
Through researching into shoplifting, I started to think about the aspects of shoplifting and what it entails. Focussing on the sense of touch. Due to my interest in museums and their policy of no touching, I thought the fact that shoplifters shoplift because they have the capability to touch the object in question.
It then got me thinking into why museums have a no touch policy and whether that was relatable to shoplifting and this project.
In my findings I discovered that in fact, museums used to require the visitor to touch the artefacts and art pieces. It was a sign of politeness. This was back in the late 17th and 18th century.
A quote from Classen's book 'Touch in the Museum' states "Touch functioned to correct the misconceptions of sight.” In other words to appreciate a piece of art did not stop at merely looking at the object, but handling the object as well. What touch can reveal about the artefact is much more beneficial and appreciative than just by looking at it. Classen also says that if one doesn't fully involve themselves within the museum tour (asking questions and touching the objects) it would be the same as being invited for tea and not touching the food. This is something that I find very interesting.
Through researching into shoplifting, I started to think about the aspects of shoplifting and what it entails. Focussing on the sense of touch. Due to my interest in museums and their policy of no touching, I thought the fact that shoplifters shoplift because they have the capability to touch the object in question.
It then got me thinking into why museums have a no touch policy and whether that was relatable to shoplifting and this project.
In my findings I discovered that in fact, museums used to require the visitor to touch the artefacts and art pieces. It was a sign of politeness. This was back in the late 17th and 18th century.
A quote from Classen's book 'Touch in the Museum' states "Touch functioned to correct the misconceptions of sight.” In other words to appreciate a piece of art did not stop at merely looking at the object, but handling the object as well. What touch can reveal about the artefact is much more beneficial and appreciative than just by looking at it. Classen also says that if one doesn't fully involve themselves within the museum tour (asking questions and touching the objects) it would be the same as being invited for tea and not touching the food. This is something that I find very interesting.
Classen,
C. (Ed.). (n.d.) Touch in the Museum.
The Book of Touch Getty Museum. Retrieved from http://faculty.utep.edu/Portals/1649/3390HS/Classen%202005%20Touch%20in%20the%20Museum.pdf
Research - shoplifting
I have found a great article on www.jstor.org which relates perfectly within shoplifting. This article focusses on shoplifting within the US. Mostly focusses on the shoplifting from adolescents. This is because adolescents make up around 40% of shoplifters. Other shoplifters include professional thieves and those who work at the store. But the majority are adolescents.
This article relates specifically to my marketing minor as it discusses shoplifting in the context of consumer behaviour. According to this article shoplifting is the least understood aspect of consumer behaviour.
Below is the APA reference to the article discussed. I plan to research further into shoplifting but from a national point of view. Looking into recent sources that relate directly to New Zealand itself.
This article relates specifically to my marketing minor as it discusses shoplifting in the context of consumer behaviour. According to this article shoplifting is the least understood aspect of consumer behaviour.
Below is the APA reference to the article discussed. I plan to research further into shoplifting but from a national point of view. Looking into recent sources that relate directly to New Zealand itself.
Cox, D, Cox, A D, and Moschis, G P. (1990) when
consumer behaviour goes bad: An investigation of adolescent shoplifting. Journal of Consumer Research 17(2). p. 149-159. Retrieved from www.jstor.org
On the side interest
Something that interests me is museums and their sense of touch with exhibitions. I find the idea very intriguing and something that I will research into. Hopefully I'll find a link between touching within museums with design and marketing. I feel like it is something that I may be able to involve in my research process and also something that might attribute to my creative output.
Final link
Out of the four links that I believe to be most interesting, I think that the most interesting one to further research is the link between atmospherics and social design. Both are interesting subjects that together I believe would be very interesting. I will research into shoplifting both globally and nationally. I will also research into aspects of atmospherics within stores.
Link between topics
Atmospherics + photography: I will design a compilation of images to be used as an atmospheric influential tool to essentially influence consumers to not only enter the store but also buy their product.
Atmospherics + Social design and the justice system: Shoplifting. Design something that will essentially decrease shoplifting with shops.
Product/Brand + Photography: Images from the consumer to show how they view the company. This would be used as an improvement research method used by companies. The consumer would download an app which through each level shows a companies logo, from this logo the consumer is given a limited amount of time to take a photo of something that they think represent that company.
Product/Brand + Social design and the justice system: Design a product which influences how we view prisoners. To see them as people rather than criminals.
Atmospherics + Social design and the justice system: Shoplifting. Design something that will essentially decrease shoplifting with shops.
Product/Brand + Photography: Images from the consumer to show how they view the company. This would be used as an improvement research method used by companies. The consumer would download an app which through each level shows a companies logo, from this logo the consumer is given a limited amount of time to take a photo of something that they think represent that company.
Product/Brand + Social design and the justice system: Design a product which influences how we view prisoners. To see them as people rather than criminals.
Favourite topics
The main topics that I found most interesting were photography, social design within the justice system, atmospherics and Product/Brand. From these topics I went through and broke down these topics to get a better understanding between them so as to create a more interesting link between the topics.
Design + Marketing
I am majoring in Culture+Context in Design with a minor in Marketing. For this project I am looking into linking my major with my minor, narrowing down the broad subjects so as to create a new, interesting side of design and marketing.
My topics for design include photography, critical design, social design and open design. For marketing I have consumer behaviour, Atmospherics, Product/Brand, advertising and Business to business relationships.
My topics for design include photography, critical design, social design and open design. For marketing I have consumer behaviour, Atmospherics, Product/Brand, advertising and Business to business relationships.
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