Thursday, 8 August 2013

Research - shoplifting

I have found a great article on www.jstor.org which relates perfectly within shoplifting. This article focusses on shoplifting within the US. Mostly focusses on the shoplifting from adolescents. This is because adolescents make up around 40% of shoplifters. Other shoplifters include professional thieves and those who work at the store. But the majority are adolescents.
This article relates specifically to my marketing minor as it discusses shoplifting in the context of consumer behaviour. According to this article shoplifting is the least understood aspect of consumer behaviour.
Below is the APA reference to the article discussed. I plan to research further into shoplifting but from a national point of view. Looking into recent sources that relate directly to New Zealand itself.


Cox, D, Cox, A D, and Moschis, G P. (1990) when consumer behaviour goes bad: An investigation of adolescent shoplifting. Journal of Consumer Research 17(2).  p. 149-159. Retrieved from www.jstor.org

No comments:

Post a Comment